Industry Gets Say on FTC’s Proposed Data Privacy Rules

At a recent hearing, the Federal Trade Commission accepted input on its advanced notice of proposed rulemaking regarding consumer data privacy. “We are now seeking to determine whether unfair or deceptive data practices may now be so prevalent that we need to move beyond case by case adjudication and instead have market wide rules," remarked FTC chair Lina Khan. Both industry and consumer advocates offered insights on how the commission should proceed.